Hailing from the Texas Valley just north of the Mexican border, Grupo Frontera are a norteño band who rose to viral success not long after forming in early 2022. They released their debut EP, En Vivo, Vol. 1, but it was their cover of the song "No Se Va," originally by Colombian group Morat, that brought them fame and became a charting hit on the Billboard Hot 100.

Bandmembers Adelaido Solis II “Payo” (vocals), Julián Peña, Jr. (percussion), Carlos Frontera (drums), Alberto Beto Acosta (guitar), Carlos Zamora (bass), and Juan Javier Cantú (accordion, vocals) came together in McAllen, Texas, a small town just across the border from Mexico. They quickly released an EP, En Vivo, Vol. 1, and a string of Latin and Mexican cover songs, including a version of Morat's 2019 song, "No Se Va," which found viral success on various online platforms. In October 2022, after conquering various smaller charts, the song made its way onto Billboard's all-genre Hot 100, becoming only the fifth regional Mexican song ever to do so. Buoyed by their momentum, Grupo Frontera played their first concert south of the border later that year. ~ Timothy Monger, Rovi